These people are trying to raise $5,000 to manufacture plush toys in the shape of an adorable pony named Luna.
Now, I know what you’re thinking, but you’d be wrong! This isn’t a My Little Pony project at all!
See? This is a plush toy about a cat who turned into a pony! Completely innocent! It’s certainly a legally distinct, completely original character, right?
Why, I’ll bet the creators of this Kickstarter would be shocked to learn that Hasbro’s “Friendship is Magic“, by shear chance, has a very similar character, also named Luna!
(Incidentally, While Hasbro’s Princess Luna accessorizes with a black tiara, this Luna accessorizes with a … DJ headset? … Made of carbon-fiber? … For some reason?)
LATE BREAKING UPDATE : After I wrote this post, the creator of this Kickstarter responded to the obvious accusations that this was blatant intellectual property theft.
Click Here to Read it.
I didn’t highlight any parts of it, because the whole thing is just so hilarious and adorably child-like. It’s funny enough that they’re intentionally refusing to understand the concept of “derivative works”, which is generally understood to prohibit character rip-offs like this, but what I find really funny is the way they’re intentionally misspelling “Copyright” and “Trademark”. No doubt that is supposed to make some sort of point that can only be understood by the anti-copyright evangelists at ChillingEffects,com (The site they linked to “explain” copyright.).