Long-time readers may remember Project Luna.
Unauthorized My Little Pony merchandise
They were selling unlicensed My Little Pony merchandise, but they had nauseatingly smug explanations why it wasn’t really a copyright rip-off. (They pretended that they came up with the character themselves and by total coincidence it happened to be identical to a princess from My Little Pony.)
Ha-Ha! Taken down by Kickstarter!
I haven’t been able to determine yet if this was a result of a cease and desist from Hasbro, or if Kickstarter acted alone on this. As far as I can tell, no other MLP fan projects have been taken down. Was it just this project’s insufferable smugness that attracted the attention of the Powers That Be?
Does it Matter?
I’m also not sure if this matters at all. After all, the fund-raising ended months ago, the money must have already changed hands, and according to the creator’s blog, the black-market plushes have already been manufactured and will be mailed out to customers by the end of the month.
Still, I find this hilarious even if it’s pretty much an entirely hollow gesture.