The title image is one of the most important part of a Kickstarter project pitch. It’s the first thing people see, and we all know how important first impressions are.
The Anthony Book
“Tar Baby” can mean two things.
- Primarily, it means a messy problem that gets a lot worse the more you try to solve it.
- In some parts of the USA (Where? Not sure, but I’m going to blame The South.) it is a derogatory term for a black child.
I’m sure that, as any good marketing company would, Starbaby Enterprises carefully considered these meanings before cropping the first letter off their logo for their main, title image on Kickstarter.