A desktop organizer. I was really hoping that title image was the “before” picture. It’s not.
The photograph shows a wooden prototype of their (plastic) revolutionary new desk-top organizer.
Looks, uh, ‘organized’.
There’s no neater way to store your keys than to place them in a perfectly round indentation with a diameter less than the key’s length.
(Incidentally, posting pictures of your keys on the Internet is not the best idea.)