Apple Watch’s Crown.

What makes the Apple Watch unique? What feature does it have that all the other smart watches on the market lack?

A Crown

apple_watch_crown

No, not that crown! This crown!

Apple watch crown - Every King Needs A Crown

It’s a metal bumper case for your Apple Watch. You know in case you … drop it … somehow?

We designed the apple watch to give consumers a bit more flexibility after they've purchased they're Apple Watch. we would like the entry level consumers of the Apple Watch Sport to add the crown to they're device and give it a more premium look and feel.
Translation : “Didn’t pay $18,000 for the ‘Edition’ Apple Watch? This grainy 3d-printed bumper case is just as good!”

(Oddly enough, this same text appears elsewhere in their Kickstarter page without the spelling errors.)

Do you think these clowns even realize that a watch “crown” is the little knob on the end of the winding stem?

They seem to be offering these in every material supported by Shapeways.com 3d printing service. So order a grainy metal case for your watch today!