Gizmo – The Dog Bowl

Kickstarter : Gizmo The Pet Bowl - The friendlier and engaging pet bowl made to reflect the personality of your best friend in the simplest way.

A pet bowl? Hope this is better than that last one.

Kickstarter : Most pet bowls on the market today aren’t made to reflect the fun and spontaneous personality of our pet friends. My goal was to conceptualize and develop a pet bowl that characterizes the key attributes of a pet while still reflecting balance and elegance. Engaging and simplistic, Gizmo is a product that a pet owner would be proud to display in their home.
Well, that’s quite a load of designer-speak.

I don’t really know what any of that means, so let’s check out the picture.

Kickstarter : Bowl set $45
They’re two thin, vacuum-formed plastic bowls with a colored stripe.

I guess it’s “fun and spontaneous” because the top curves a little?

Kickstarter - From ideation to fabrication, gizmo has made quite a journey. Through concept development and establishing various design constraints, Gizmo is finally ready for production. The prototypes for the Gizmo bowl set were made at the University of Illinois at Chicago using our lathe and vacuum-forming machines.
This project is a perfect example of why I hate the word “ideation”. It’s only ever used by people who think the act of having an idea is magical and special. It’s supposed to imply that having an idea is a process that talented people have to work very hard at.

That’s all complete bullshit. Everybody has a hundred ideas every day. Having an idea is not something to be proud of. It’s not something to brag about. It’s just a thing that happens to anybody that isn’t isn’t functionally brain-dead.

The thing to be proud of is figuring out which ideas are good, Figuring out which ideas will work, Figuring out which ideas are valuable and desirable, and then (and this is the important bit) doing all the hard work to make the idea a reality.

Kickstarter - sketches of dog bowls

So before you put yourself up on a pedestal for being special and creative enough to “have an idea” and then rush to Kickstarter to unveil your idea to the world, stop and figure out if the idea is honestly better than the sea of ideas we all wade through every single day of our lives.

Because this one wasn’t.

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  • Jamoche

    I checked the bio, so I can translate: “I am an undergrad design student who either has a teacher who is more pretentious than usual, or I haven’t yet figured out that I no longer have to ‘show my vocabulary’ in everything I write.”

  • Orion

    Make it a bit deeper, the brim a bit wider and change the color and you’ve got a BOWLer hat. See, there’s an idea right there!

  • TheNate

    Why are there so many artesian fancy dog bowls, yet no fancy artsy kitty litter boxes?