The Truth about Google?

My revolutionary 1st book will change the world,

Finally! For once in our lives, we can learn the truth! And not just one or two truths, the truth about everything! All in a single PDF we could have gotten for $15!

These secrets have been held closely by certain circles of well managed, compartmentalized groups since the last great cataclysm and this information will be guarded and protected just as powerfully.

… Yes, of course. The last great cataclysm. … We learned all about that in history class. All those … cataclysms.

Well, not all the cataclysms, just, you know, the great ones.

Thank god for all those groups that are compartmentalized in to separate … groups.

That’s all definitely a thing we all know about and that you didn’t just make up.

I am anticipating some controversy to arise from a few of the concepts I am presenting in this book, but I am more than confident that the information will become self evident in the end.
Really? There’s no shortage of crazy people telling us “The truth”, why would you possibly think that one more would cause any controversy? Or even be noticed by anybody at all?

But he’s also giving to charity!

Contrary to Kickstarter guidelines, he’s promised to donate any money over and above the $3000 goal to UNICEF. (You can’t use Kickstarter for charity drives. Because that’s not how a legit charity drive would be done.) Here’s what he had to say about that.
I am also asking that UNICEF and Kickstarter help promote this fundraiser and hope that the guys at Kickstarter will actually match me in my funds for donation! It is worth trying and both this book and this disaster relief can make a huge impact on changing the world for the better!b
That is not how Kickstarter works.

Search Links? Or Something?

At the bottom of his Kickstarter page were these three icons. They link to search engine (DuckDuckGo, Google, and Bing) searches for the text of his own project. (example link)

What the heck does he think he’s accomplishing? Does he think this is how social media buttons work? Does he think it’s an SEO tactic? Does he think having those buttons there will somehow bring more people to his page?

Either he misunderstands how Google works, or I do. If you have any idea what these buttons are supposed to do, let me know in the comments, because I’m honestly puzzled.