Lifestyle Design Journal

Lifestyle Design Journal -  MUST WATCH MOTIVATIONAL VIDEO!!! PRODUCT INSPIRED BY JIM ROHN, TONY ROBBINS AND LES BROWN!

The “Lifestyle Design Journal” appears to just be a diary with writing prompts. Boring. But I don’t want to talk about the product.

Also, The project was mysteriously canceled after reaching its funding goal. That’s weird, but I don’t want to talk about that either.

I want to talk about this video.


This is so generic it feels like it’s a perfect parody of all those tech startup promo videos we see on Kickstarter and elsewhere. Like all these videos, it’s a festival of stock-footage that serves as a self-congratulatory ode to how awesome upper-middle-class white men are.

Let’s look at the important elements that are required for any start up company’s video :

☑ Creator/Founder sitting in front of wood panels, gesturing with his hands and asking rhetorical questions
LDJ_Vid_1

☑️ White dude writing inspirational nonsense on a piece of glass.
LDJ_Vid_2

☑️ A specific example shaming people who don’t use the product.
LDJ_Vid_14

☑️ White dudes being “creative”

LDJ_Vid_6 LDJ_Vid_5

☑️ Montage of stock footage illustrating “success”

LDJ_Vid_7 LDJ_Vid_10
LDJ_Vid_9 LDJ_Vid_8

☑️ Only show non-whites doing weird “cultural” things.

LDJ_Vid_4 LDJ_Vid_13
LDJ_Vid_12

☑️ Look! We designed our product on a computer!
LDJ_Vid_11

☑️ Tropical Sunset
LDJ_Vid_15

The only thing they forgot to include was a shot of a couple of bearded dudes in a workshop wearing old-fashioned overalls, indicating that their product is made with old-world craftsmanship.

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