Roto Phone Mount

 ROTO / New, intriguing, centre of steering wheel, vertical always, Universal, Solution to handling phone in car! Direct line of sight.

Thanks to Twitter user @DavidCattermole, for pointing out this allegedly “Intriguing” project.

The Roto phone holder was an idea that i have been working on for just over a year. its a platform you can put any small to medium sized appliance of information for the vehicle. I pulled apart and incorporated other phone holders and made it to stay vertical to form the Roto, as the residual patent only last's a year i need to do something with it, so i have created a business named IDEINS which means "To See"
“Appliance of information”? You mean a smart phone, right?
The “intriging” idea here is that because it’s mounted on the one part of your car that is constantly rotating, they’ve installed a swivel joint to keep it more-or-less vertical.

But why? Why would you want your phone vertical while you’re driving? Navigation apps work better horizontal. “Auto Mode” interfaces are almost universally horizontal. Even the mp3 player works fine horizontal. I have to assume this is for texting while driving.

Vertical Video Or maybe not. Maybe the designer just has a fetish for vertical phones. He actually filmed the project video in vertical format!
(Don’t do this. Even when you’re viewing them on a phone vertical videos are claustrophobic, like peaking through a keyhole, and on Kickstarter’s website they’re downright ugly and extremely unprofessional.)

Risks and challenges  The only thing i have come upon is the situation of the air-bag. i believe i have addressed this, with a clause on the packaging that states "Not suitable for airbags".

Basically, the only risk in this project is that it’ll drive your phone into your face at hundreds miles per hour, shattering your skull, and forcing your nose up into your brain.

Don’t worry, though. He’s got it covered. He’s going to put a warning label on the package.