Paracord 2L, Plastic thingy.

Paracord 2L : A simple little tool to store and work paracord. Holds 100' of 550, with everything you need to measure, cut, and heat seal the ends.
This man spent years trying to figure out the best way to store paracord in his backpack.

Looks like he finally just built one of those H-Shaped plastic things you get kite-string on.

You can put it next to your manly tools like your half-open pocket knife, your off-brand mag-light and your watch.

You can even put it next to your gun, which also has a watch.