Two Unfortunate Title Images.

The title image is one of the most important part of a Kickstarter project pitch. It’s the first thing people see, and we all know how important first impressions are.

The Anthony Book


This woman wants to make, not just one book, but a series of them.

And to give us confidence that she is capable of this difficult task, she has given us this lovely image.

It’s a thing of beauty and technical perfection. Look at that fine-line quality! Look at the subtle colors!

Starbaby Enterprises


Oh lovely. Starbaby Enterprises is showing off their marketing prowess by advertising their new fashion-show with this well thought-out and carefully focus-tested image.

“Tar Baby” can mean two things.

  1. Primarily, it means a messy problem that gets a lot worse the more you try to solve it.
  2. In some parts of the USA (Where? Not sure, but I’m going to blame The South.) it is a derogatory term for a black child.

I’m sure that, as any good marketing company would, Starbaby Enterprises carefully considered these meanings before cropping the first letter off their logo for their main, title image on Kickstarter.