Brony Week!

Brony Week ~ Failure is Magic
This week we’re going to be looking at some of the many, many Kickstarter projects started by Bronies.

What is a Brony?

Most of you already know, but for those of you not keeping up on the latest trends in internet fandom, a “Brony” is, believe it or not, an adult, male fan of the 2010 reboot of “My Little Pony“.
My Little Pony - Friendship is Magic
Bronies are a surprisingly active fandom, generating insane amounts of fan art, music, fan-fiction, five-volume cross-over hardcovers, fan cross-over episodes, and all sorts of other things.


A team including John de Lancie (Star Trek’s Q) successfully Kickstarted a documentary about this phenomenon, raising an impressive $322,022. I haven’t seen it, but I’m told it’s pretty good. Of course, any time someone makes money on Kickstarter, at least three wannabes show up with the exact same idea.


So What?

So, here at KickFailure, we’re going to spend this week documenting the levels of Kickstarter craziness the Brony community has reached in the two short years it’s existed.

(Hint: It is a very high level of craziness.)


Busted? – Project Luna

Long-time readers may remember Project Luna.

Unauthorized My Little Pony merchandise

They were selling unlicensed My Little Pony merchandise, but they had nauseatingly smug explanations why it wasn’t really a copyright rip-off. (They pretended that they came up with the character themselves and by total coincidence it happened to be identical to a princess from My Little Pony.)

Today, if you look at that project this is what you see : Moon Plush is the subject of an intellectual property dispute and is currently unavailable.

Ha-Ha! Taken down by Kickstarter!


I haven’t been able to determine yet if this was a result of a cease and desist from Hasbro, or if Kickstarter acted alone on this. As far as I can tell, no other MLP fan projects have been taken down. Was it just this project’s insufferable smugness that attracted the attention of the Powers That Be?

Does it Matter?

I’m also not sure if this matters at all. After all, the fund-raising ended months ago, the money must have already changed hands, and according to the creator’s blog, the black-market plushes have already been manufactured and will be mailed out to customers by the end of the month.
Luna_07 Luna_08

Still, I find this hilarious even if it’s pretty much an entirely hollow gesture.


Project Luna : Marginally Legal Plushes

Moon Plush

These people are trying to raise $5,000 to manufacture plush toys in the shape of an adorable pony named Luna.

Now, I know what you’re thinking, but you’d be wrong! This isn’t a My Little Pony project at all!

See? This is a plush toy about a cat who turned into a pony! Completely innocent! It’s certainly a legally distinct, completely original character, right?

Why, I’ll bet the creators of this Kickstarter would be shocked to learn that Hasbro’s “Friendship is Magic“, by shear chance, has a very similar character, also named Luna!

Woa! What a coincidence!

(Incidentally, While Hasbro’s Princess Luna accessorizes with a black tiara, this Luna accessorizes with a … DJ headset? … Made of carbon-fiber? … For some reason?)

LATE BREAKING UPDATE : After I wrote this post, the creator of this Kickstarter responded to the obvious accusations that this was blatant intellectual property theft.
Click Here to Read it.
I didn’t highlight any parts of it, because the whole thing is just so hilarious and adorably child-like. It’s funny enough that they’re intentionally refusing to understand the concept of “derivative works”, which is generally understood to prohibit character rip-offs like this, but what I find really funny is the way they’re intentionally misspelling “Copyright” and “Trademark”. No doubt that is supposed to make some sort of point that can only be understood by the anti-copyright evangelists at ChillingEffects,com (The site they linked to “explain” copyright.).

LATER BREAKING UPDATE : Uh oh! One of the backers has cracked the code!

Click here for an update to this project.